Kendra was shopping online for a new backpack for school. The first website she visited ''BagsForAll'' carried mostly luggage and only one travel backpack, so Kendra left that site after only visiting its home page. Which of the following metrics for analyzing online activity would marketers of BagsForAll find MOST relevant regarding Kendra's activity?

A. bounce rate
B. conversion rate
C. sentiment analysis
D. click paths

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